ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES

Online ISSN: 1986-3497

Keyword: Consumer Response to Ads

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Research Article

Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements

N. Senthilkumar, S. Venkatesh

Online Journal of Communication and Media Technologies, 7(2), April 2017, 71-95, https://doi.org/10.29333/ojcmt/2592

Journal Details

Founded In: 2011

Published: Quarterly

Language: English

APC: €950

Indexed in ESCI & SCOPUS

Impact Factor (IF): 0.7 (2023)

Five Year IF : 0.8

JCI : 0.56 (2023)

CiteScore 2021 : 3.4

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The articles published in this journal are licensed under the CC-BY Creative Commons Attribution International License.

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